Four Nonprofit Calls to Action that Aren't Donate Now
You've hooked them, held onto their attention, gotten them to the end of your message.
Now what?
Nonprofit leader, your people are busy (and so are you!). If you've managed to capture their attention, you need to tell them clearly what to do next.
Because clarity creates connection.
In between campaigns and events, you want to be engaging your people with non-donation asks.
You want to invite them into your work so you're not only coming to them when you want a donation.
You want to deepen your relationship before you come to them with your hand out.
Here are some examples you can use in your communications:
> Share your thoughts on ___________ (fill out this survey so we can get to know you!)
> Reply to this email and let us know __________ (what do you think is on their mind that's relevant to your work?)
> Get some _________ in your inbox (fill in the blank with something about your impact so they want to sign up for your newsletter!)
> Share with a friend who agrees that _____________ (enter something related to your mission so they can share their passion!)
Think about what would be of value to them, and message your communications accordingly.
When you regularly provide value to your people, they'll be more inclined to open your emails—and respond generously when you do make that donation ask!
After a decade as an in-house nonprofit marketer, Jordana Merkin founded Voice for Good to bring her insider knowledge and outsider perspective to help growing nonprofits like yours clarify their messaging to raise awareness and funds for their missions.
Her work with nonprofits includes messaging guides, communication strategy, and copywriting. (Learn more here!)
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