What Is Clear Messaging and Why it Matters for Your Nonprofit (Part 2)
If you missed part 1, check it out here.
Nonprofit leader, clear messaging at its core comes down to this:
What do you do?
Why does it matter?
But there are two more questions that are crucial to understanding why clear messaging is so important:
Who cares about what you do?
Why does it matter to them?
I once worked with someone who told me words don't matter.
He meant that if you're not backing them up with action, then they're not worth anything.
So true.
But how are you going to convey what actions are meaningful to your nonprofit so they land with the right people?
How are you going to demonstrate your values in your communications so your people can see that you're aligned?
How are you going to share the actions you're taking toward advancing your mission so the right people know you're solving the problems that matter to them?
If you ask me, words matter a whole lot.
Without the right words, there's no message.
Without a clear message, there's no basis for raising awareness.
Without awareness-raising, there's no fundraising.
Without fundraising, well...
Clear messaging is the bedrock of just about everything else for your organization.
It's how you stand out and stay memorable.
It's how you make an impression quickly, which is essential in our fast-paced world.
It's how you signal to your people that they're in the right place.
Clear messaging is crucial because it's how you attract the right people and keep them engaged.
Because clarity creates connection.
After a decade as an in-house nonprofit marketer, Jordana Merkin founded Voice for Good to bring her insider knowledge and outsider perspective to help growing nonprofits like yours clarify their messaging to raise awareness and funds for their missions.
Her work with nonprofits includes messaging guides, communication strategy, and copywriting. (Learn more here!)
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