What Is Clear Messaging and Why it Matters for Your Nonprofit (Part 1)

Nonprofit leader, you pour your all into your mission. 

You and your team—no matter the size—don't just work toward solving the problem your mission addresses, you work hard to spread the word and raise funds so you can continue your work too.

For all of your efforts to be worth it, you need to consider your messaging. 

But what does that mean, exactly? 

It's thinking through the words and phrases you use in your communications.

It's how you tell your stories. 

Consider these crucial questions:

What do you do? 

Why does it matter?

If you can answer these questions clearly, consistently, and cohesively, you'll be on your way to harnessing the power of clear messaging for your organization. 

So now that we know what clear messaging is about, do you want to hear why it really matters? Click here to read part two.

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After a decade as an in-house nonprofit marketer, Jordana Merkin founded Voice for Good to bring her insider knowledge and outsider perspective to help growing nonprofits like yours clarify their messaging to raise awareness and funds for their missions.

Her work with nonprofits includes messaging guides, communication strategy, and copywriting. (Learn more here!)

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