Your Nonprofit Leader Superpower
Nonprofit leader, did you know that in 1953, two out of three households with TV sets were watching I Love Lucy on Monday nights?
In 1993, 93 million people watched the Cheers finale—that's almost 40% of the US population at the time.
In 2024, we have our heads down in personal screens and feeds, watching individualized content curated by the algorithm.
We live in isolating and divisive times, yet you have a superpower—you can bring people together through the power of clear messaging.
Shared values
Shared identity
Shared community
Shared sense of belonging
Being clear about who you are and what you're about as an organization is how you cut through the noise, build trust, and stay memorable.
It's how you attract the right people and bring them into your community.
Nonprofit leader, with clear messaging, you have the power to bring people together, which is what we need now more than ever.
Thank you for all you do!
Rooting for you!
After a decade as an in-house nonprofit marketer, Jordana Merkin founded Voice for Good to bring her insider knowledge and outsider perspective to help growing nonprofits like yours clarify their messaging to raise awareness and funds for their missions.
Her work with nonprofits includes messaging guides, communication strategy, and copywriting. (Learn more here!)
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